José hails from the beautiful Caribbean islands of Saint Lucia with family roots in Trinidad and Tobago and although he resides in Europe, you can still hear his proud Caribbean accent beaming through during his speaking engagements. José started off in television as a content creator for a few major networks and from there built his connections with major advertisers which later piqued his interest in marketing and branding and lead to him gaining his qualifications and experience in those fields. José now has a keen interest in working with and building SMEs to a level where they can compete on the international stage and he prides himself on the creative way in which he is able to dig deep into the psychological makeup of the actual people who are running their business.
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